Weight Loss

Lose Weight and Keep it Off

Having trouble losing weight and keeping it off? Slimming diets not working, or only giving temporary relief? Have you lost the signal to stop eating when full, binge eating on junk food, over eating for emotional reasons, or have an eating disorders? Are you confused about why you can’t lose weight ?

If the answer to any of these questions is yes, then I can help you lose weight and keep it off. I’ve helped hundreds of people over the last 8 years to lose weight and keep it off!

Almost half the people I see nowadays are recommendations. We now use the latest improved proven technique of combining NLP with advanced hypnotherapy to change your attitude to food so you only eat when hungry and stop when full. You stop eating for emotional reasons. The result is that your weight reduces naturally, you become fitter, healthier, more confident, happier and more attractive.

When I arrived I did come hoping that this would work for me, but perhaps not quite fully believing it would. Now at my last session I can see the many changes that have occurred. I now enjoy walking and exercising. I don’t binge eat or eat when I am bored, stressed or lonely. My family and friends have seen major changes in the way I have become more positive and no longer have food as the most central part of my life. My weight is going down slowly, I have already dropped one dress size and could not be happier. [Christine from Reading].

Listen To Christine’s Testimonial

Michelle From Bracknell’s Testimonial

My whole attitude to food has changed – I no longer eat for the sake of eating.  I have lost 2 stone so easily, thanks to James and hypnotherapy.  I can thoroughly recommend this treatment to anyone… see more Weight Loss testimonials

Why people can’t lose weight

Most people have tried to lose weight by dieting, usually they lose some weight, only to find they put it back on again, and in most cases, even more! Studies have now proven that DIETING MAKES YOU FAT! Dieting is a constant struggle for thousands of people.  The problem is that diets don’t work in the long term, if they did you would only need one.  Most overweight people seem to live their lives on a diet and consequently food becomes the enemy….does this sound familiar to you?

Let’s look at the reason why many people find it difficult to lose weight….

  • Lack of self discipline
  • Poor eating habits
  • Lack of self esteem
  • Negative beliefs
  • Emotional Crutch
  • Feeling controlled by food
  • Hidden food intolerance

There are many reasons why people struggle with their weight, but if there is no known reason, the eating problem may be in the mind (psychological) rather than physical.

People eat for many reasons other than hunger – simply because it is a meal ‘time to relax at the end of the day. Some people eat just out of habit, or because food is there to please other people.  There are a whole host of reasons, some conscious and some unconscious. Eventually it becomes difficult to actually recognise when you are hungry and when you are not.

We use and combine a variety of techniques to find out why you are overeating including NLP and help you.  We also help you to get back in tune with your appetite – so you simply eat when you are hungry and stop when you are full.  When this happens the weight starts to come off naturally

Psychological factors addressed include:

Emotional Eating

Eating when angry, stressed, bored, upset or lonely.  When we eat for emotional reasons we never feel “satisfied” – because it wasn’t hunger that we were trying to satisfy in the first place.

Habit Eating

Examples of this are, eating because it is a meal time, break time, or just because we usually do, rather than because we are really hungry. Eating a takeaway because we usually do on a Friday night, for example.  Finishing everything on the plate, because we always do, (however big the plate of food is and whether we are hungry or not).  Always having a biscuit with a cup of tea, always having crisps in the pub with our drink, Always having a sweet in a restaurant, because we usually do.  These habits which are built up over a life time get firmly stuck and can be difficult to get out of without hypnotherapy.

Habitual eating also means that it becomes more and more difficult for us to know when we are truly hungry, or full.

Eating because we feel we “should”

For example, because someone has offered us a piece of cake, we feel we “should” always eat it.  If we are out for a meal, we feel we “should” have three courses.  If everyone else is eating, we feel that we “should” join in.  If we haven’t eaten much during the day, or been ill, feeling that we really “should” eat something, even if we are not hungry.

These are all genuine reasons why so many people find it difficult to lose weight. We tackle them all! We use a new POWERFUL EFFECTIVE COMBINATION of HYPNOSIS and NEURO-LINGUISTIC PROGRAMMING (NLP) to communicate with the unconscious mind, this is where all of our habits and beliefs are formed.

This is the long term answer to WEIGHT CONTROL

Eating Disorders

A healthy relationship with food is one where you only eat when hungry and stop when full. Not for emotional reasons, such as stress, comfort, worry, fear etc. Only eating to nourish and give your body energy.

There Are Several Eating Disorders:

BULLIMIA Eating followed by guilt, fear of getting fat and followed by corrective mechanisms –such as vomiting the food back up, eliminating it with laxatives or exercising it off or combination of all three.

ANOREXIA – Fear of gaining weight, fear of eating, fear of food, always wanting to eat less. Always wanting to be very thin ideally – which is often obtainable and not conducive to good health.

ORTHOREXIA – obstensibly “healthy” eating taken to extremes, eg eating only organic food, eliminating all wheat, dairy, gluten, sugar foods etc. associated with guilt feeling or shame and fear when some less healthy food is eaten. Often ? from periods to periods of re-stocking a longer term version of binging and purging

Night Eating Syndrome Eating – hardly anything all day followed by large amounts of food overeating at night or in the evening often associated with feeling of relaxation or de-stressing at end of day

Food Obsession – Spells of only eating one thing, eg boiled new potatoes, mashed or jacket would be rejected or cheese.


In fact our UNIQUE HYPNOSIS technique makes it so easy, when you leave you will have a whole new outlook on healthy eating and weight control and at last you will feel fully in control of your own habits! There will be no feelings of deprivation, no sacrifice, no battles of willpower. Instead you will have the desire to enjoy nutritional, satisfying and delicious foods without ever dieting again.  We use the most powerful part of the mind so you instinctively choose healthy foods, avoiding snacks, eating less etc.

How about a new life? Can you imagine waking up every morning with a positive, confident feeling? Free from the embarrassment of being out of control? What if you could be free of the health problems associated with excessive weight? Feeling healthy, whole and complete, without the fatigue and discomfort caused by the unwanted pounds?

This treatment actually changes the desire for such things as fattening, unhealthy foods, into a desire for abundant health, confidence, a slimmer figure, and other things that are particularly important to you.

Using a holistic approach, which means, physical, mental and emotional, we can find out exactly which foods are causing you problems and then suggest what foods you need for your body.  Not only that – we can discover which foods you should avoid, as well as changing your mind about what you eat, how much and how often you eat it.

It is virtually impossible not to lose weight with this programme, as you will not want to eat the foods that are causing you problems.

By asking the right questions, we tailor this process uniquely for you – to change what is going on. Thereby eliminating your problem.  This means you become slimmer and healthier.

How does hypnosis work?

Our minds work on two levels – the conscious and the unconscious.  We make decisions, think and act with our conscious mind.  The subconscious mind controls our habits. In the relaxed state known as hypnosis, we can communicate directly with the subconscious mind.  That is why it is so quick and easy to change habits of a lifetime with hypnosis.

Is hypnosis safe?

Hypnosis is completely safe. You are aware and in control at every moment and can terminate the session at any time.  Hypnosis is not sleep, nor can you get “stuck” in a state of hypnosis. You cannot be made to do anything against your will!

So in a nutshell Hypnotherapy makes it easy to lose weight.  We all know dieting doesn’t work for long, most peoples weight goes up and sown like a yo yo, and before they know where they are they’re back to square one.  If diets worked you’d only need one.

Weight loss is a multi million pound industry.

Hypnotherapy makes it easy and changes the attitude in your mind to food. You start to see food for what it is. Its not for relieving stress, boredom or for comfort, its just energy for your body.  In the same way you wouldn’t keep filling up your car with petrol when its full.  You don’t need to keep filling up your body with food when its full.

So with hypnotherapy we change your attitude to food. Its not about dieting, and there’s no need for willpower. A normal person with no weight problem gets a signal from the brain to stop eating when full. Most overweight people have lost that signal and maybe eating 25% more than is required, and this is stored on the body as extra weight. Hypnotherapy brings that signal back. We merely change your attitude to food so you simply eat when you are hungry and stop when you are full, and only eat to nourish your body and give you energy, and not overeat for emotional reasons such as stress relief, boredom, comfort, worry etc. So your weight reduces naturally.

This new improved unique technique programme we use is individually tailor made for you.

James Barugh NRAH, GHR, UKRAH, NLP, specialises in and has helped hundreds of people over the years lose weight. About one third of the clients I see for Weight loss are recommendations from previous clients.


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Michelle from Bracknell says,

My attitude to food has changed I no longer eat for the sake of it. I’ve lost 2 stone so easily thanks to James and hypnotherapy, I can thoroughly recommend this treatment to anyone, its changed my life.

Katherine from Reading says,

Over the years I’ve struggled with different diets, and my weight has gone up and down. since seeing James in June for a course of treatment I’ve lost nearly 3 stone.

Pat from Maidenhead

After seeing James I’ve gone down from a size 16 to a size 12. It was so easy, my biggest problem was chocolate.  I couldn’t leave it alone. That’s all in the past now, my attitude has changed.  I hardly touch it and feel so much better about life.

The Treatment costs

You can easily recoup the cost of treatments, by the money saving you make by eating less food. It could be one of the best investments you will every make both financially and healthwise.

For more information or to make an appointment for a Free consultation to answer all your questions and explain how it all works call now on:

or Reading 01189 639 302 (24 hours)

or Bracknell 01344 609 020

or Maidenhead 01628 439 150

or Mobile 07947 609970

or Click Here To Contact Us Now. Please leave your telephone number, for a Free consultation so I can answer all your questions and explain how it works.

Also, I have successfully helped people with bullimia and anorexia

Read More Testimonials, See The Pictures Listen To The Voices